Traffic Exchange

Aug 9, 2012

Nike Ad Overweight Boy Revealed, 12-year-old Nathan Sorrell


Nike Ad Overweight Boy Revealed, 12-year-old Nathan Sorrell - The latest Nike ad that features an exhausted, overweight boy running slowly and desperately toward the camera with the tagline 'Find Your Greatness' has some critics up in arms about the 'degrading' imagery.

The ad has accrued nearly 1 million views on YouTube, with hundreds of commenters discussing the physical fitness of Nathan Sorrell, a 200-pound 12-year-old from London, Ohio.

But Nathan himself was inspired from the experience shooting the commercial, in which he ran so much he threw up, and he and his mother have vowed to change their lives and their diets.

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