Square Register Card Case
The idea behind the app seems simple enough: ring up items all on the iPhone’s screen, pay with a saved credit card file and a text message receipt is delivered. Until NFC technology is integrated into most smartphones, apps like this could fill a significant void. Smartphone owners are typically more tech savvy and fond of making the most out of their handhelds. The closest (and probably most successful) app would be the Starbucks app for the iPhone, which is tethered to a gift card account with a credit card on file for automatic refills (of cash, not coffee).
Square’s new app includes a directory local restaurants and cafes (I can almost see a daily deal feature here in the future) along with menus and records of digital receipts. So far, that library of locations is limited to five metropolitan areas: San Francisco, New York City, Los Angeles, St. Louis and Washington D.C. - the last two of which only have one location participating a piece. However, Square promises more locations to be posted in the coming weeks.



