Pet food TV advert feature dog-only frequencies

Pet food TV advert feature dog-only frequencies

Pet food TV advert feature dog-only frequencies. Pet food manufactures have produces a TV advert with a difference for their dog food -- it's aimed at the pooches and not the owners.

Nestlé have even used a series of high-frequency signals -- which are beyond human hearing -- in the advert, in a bid to 'speak' to the dogs.


Behavioural experts say that when the advert for Nestle Beneful airs in Austria, the frequency should attract the dogs and make them look towards the TV.

If they do, it's hoped their owners will pay attention and then end up buying the product in a bid to please their pet.

The dog whistle type sound is played twice in the 24 second advert… though we're not sure the audio quality on YouTube is good enough to have the same effect.

Source:newslite