Things are not good for all you fans of the Guitar Hero franchise, as we have learned that Activision Blizzard has canceled the game. This has had a knock on effect with the developer’s shares, and as a result of this shocking news has fallen by 8 percent. The company believes that their expected revenue will be $640 million in Q1 2011, this was short of the $734.70 million that analysts expected.
The company normally trades at $11.69, but following the news that Guitar Hero was finished they fell to $10.81. A reduce in shares like this is a huge blow, but one that Activision Blizzard must have foreseen after making such an announcement?
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